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100% Pass Quiz Salesforce - Marketing-Cloud-Personalization - Updated Marketing Cloud Personalization Accredited Professional Exam Reliable Test Prep
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Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Exam is designed for individuals who want to demonstrate their expertise in personalizing customer experiences through the Salesforce Marketing Cloud. Marketing Cloud Personalization Accredited Professional Exam certification validates the knowledge and skills required to create successful personalized campaigns, drive engagement, and increase customer loyalty.
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q28-Q33):
NEW QUESTION # 28
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use engagement compare functionality to see the differences in key metrics and behaviours
- B. Use a segment to set a global goal
- C. Use a segment to setup a filter, then use the filter in campaign statistics
- D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Answer: C
NEW QUESTION # 29
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Similar Items
- B. Collaborative Filtering
- C. Trending
- D. Co Browser
Answer: B
Explanation:
* TheCollaborative Filteringingredient uses a "people like me" algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions.
* It identifies patterns among groups of users to provide tailored recommendations.
References:
* Salesforce Interaction Studio Documentation - Ingredients in Recipes
NEW QUESTION # 30
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
- A. A/B testing
- B. Open time email
- C. Surveys
- D. Rule-based targeting
Answer: B
Explanation:
Rule-based targeting in Marketing Cloud Personalization allows marketers to define specific criteria or rules that determine which content or experiences are delivered to individual customers. This enables a higher level of personalization compared to sending generic email blasts.
Here's how rule-based targeting can improve the customer's experience:
* Personalized content:By setting rules based on customer attributes, behavior, or preferences, marketers can ensure that emails contain relevant content that aligns with the customer's interests. This could include product recommendations, targeted promotions, or content related to their past interactions.
* Segmentation:Rule-based targeting allows for the creation of dynamic segments based on various criteria. This ensures that customers receive emails tailored to their specific needs and preferences, rather than generic messages intended for a broad audience.
* Improved engagement:When emails are personalized and relevant, customers are more likely to engage with them, leading to higher open rates, click-through rates, and conversions. This fosters a stronger customer relationship and increases the effectiveness of email marketing campaigns.
Why not the other options:
* B. Open time email:Open time email optimizes email send times based on when a customer is most likely to open them. While this can improve deliverability, it doesn't directly address the issue of personalization.
* C. Surveys:Surveys can collect valuable customer feedback but don't directly personalize email content.
* D. A/B testing:A/B testing compares different versions of an email to see which performs better. While useful for optimization, it doesn't inherently guarantee personalized content.
Salesforce Marketing Cloud References:
* Create and Manage Rules:This documentation explains how to create and manage rules in Marketing Cloud Personalization, which form the basis of rule-based targeting. Link to document [invalid URL removed]
* Targeted Emails:This resource provides information on how to create targeted email campaigns using rule-based personalization. Link to document [invalid URL removed] By implementing rule-based targeting, marketers can ensure that emails are personalized to each customer's interests, leading to a more engaging and satisfying experience.
NEW QUESTION # 31
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use engagement compare functionality to see the differences in key metrics and behaviours
- B. Use a segment to set a global goal
- C. Use a segment to setup a filter, then use the filter in campaign statistics
- D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Answer: C
Explanation:
To view campaign performance for specific groups of users:
* Create a Segment:
* Define the group of users based on specific attributes or behaviors.
* Set Up a Filter:
* Use the segment as a filter.
* Apply in Campaign Statistics:
* Use this filter in campaign statistics to analyze performance metrics for the selected user group.
References:
* Salesforce Interaction Studio Documentation - Campaign Reporting
NEW QUESTION # 32
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Identity feed
- B. User Feed
- C. Catalog Feed
- D. Interaction feed
Answer: B
NEW QUESTION # 33
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